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Wellness Layers Partners with Guiding Stars®
| Wellness Layers Partners with Guiding Stars® |
First Integrated Healthy Food Shopping and Online Personalized Nutrition Program
New Partnership Will Help Busy Shoppers Easily Manage Their Nutrition Anywhere
Guiding Stars, the world's first store-wide nutrition guidance program, today announced a partnership with Wellness Layers, Inc., a leading provider of health-related online and mobile portals for consumers. Together, they will launch a two-phased program that will be the first integrated nutrition guidance program for consumers in stores and online. The new service will provide seamless guidance to food selection at the store coupled with integrated personalized nutrition management online.
A new search engine to be introduced this summer called the Guiding Stars "Food Finder" will mark the first stage of the partnership. It will allow shoppers to search for any of 60,000 foods in the Guiding Stars database and view the zero, one, two or three star nutrition rating for that food. An online community will be created to support the "Food Finder" to encourage consumers to have conversations, exchange ideas and share ratings. READ MORE
| Healthcare and Social Media - Connubial Bliss or Collision Course? |
by Lucy Reynales, Director of Sales & Marketing
 This was the title chosen by Alex Fair of FairCareMD for a recent Health 2.0 meet-up. For most cases, Wellness Layers is of the position that open social outlets should be used to disseminate news and repurpose valuable content for increased awareness and for keeping the buzz around available health and wellness services and solutions. The environment for a real social exchange for healthcare, however, is not an open forum but a private secure one, where discussions can be discrete, care can be tracked, protocols can be followed, and privacy settings are aligned with HIPAA guidelines. This describes our approach for Social Health and we are big advocates of creating private social health and wellness destinations. Our numbers show that while engagement on Facebook and Twitter reaches around 2% of the patients and customers of our clients, we are able to engage over 50% of their clients and patients with a private patient portal.
 While Facebook and Twitter for healthcare do not show strong engagement numbers, leveraging them should be a part of your marketing strategy to attract new patients, maintain your brand image, and share news. Actually, a connectivity between the private and public communities will be beneficial in some cases. Click the link below for a video clip from a presentation delivered by Wellness Layers CEO, Dr. Amir Kishon on patient engagement. WATCH THE VIDEO
Health 2.0, Oct. 7-8 San Francisco, CA
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