We would like to thank all of our clients, staff, and friends, for making 2009 our best year ever. It was no small feat for our company to grow in the high gravity of last year's economy. How did we do it? We know that our success was not merely hard work or a byproduct of Wellness Layers' unique ingenuity. The entire sector of social media and social corporate initiatives was one of the big winners in 2009. Social media solutions such as ours are comparatively low cost and offer high yield, thus as the market went down, social media companies were able to offer a robust marketing and service solution with a low price tag.  As for us, our revenue growth was largely due to the company's success in new markets: fitness, employee health, supplements and e-retail, and our unique position in the marketplace as a company that focuses on vertical health and wellness private social networks and customer portals.

In 2010, we aim to make further inroads in these markets and explore even more opportunities in new markets and industries. All in all, we hope the wind will continue to push vertical social media forward to a successful 2010.  In the next few months we plan to unveil our new corporate website to reflect our growth.

Finally, please join our LinkedIn Group: Wellness 2.0.

Adapting the Power of Tweeting to Support Health and Wellness
by Amir Kishon, Ph.D., Chairman & CEO

Is there anyone on this planet who could overlook the success and media attention of Twitter? People are sending out more than 40 million Tweets per day, sharing their thoughts, status, links, content, and anything that can fit within 140 characters. Millions of people tweet, but how does the concept of Tweeting apply to health and wellness?

At Wellness Layers we specialize in creating vertical health and wellness social customer portals. Typically when a new technology immerges, we consider how it may be leveraged to meet our clients' needs. With Twitter, we've adapted the concept to put Tweets to practical use. We call it "A Pweet" i.e., a Progress Tweet!

In healthcare, we update our records by logging daily progress information. For example, one may Pweet: I took my medication; my weight this morning is 199 lbs; my blood glucose level is 154 mg/dl. By structuring the Pweets like Tweets, one can efficiently log progress in a simple text message. This is particularly useful if the user follows a structured health and wellness plan like a medical protocol, wellness plan, or a diet/fitness plan. It enables the user to easily update his/her records on-the-go and provide a real-time health and wellness management solution.

Wellness Layers created our own Twitter-like messaging within the customer portals of our clients. While linking to the actual Twitter network is an option, having our own infrastructure allows for more control over the privacy, security, and the interpretation of the Pweets.

We started using the Progress Tweets, "Pweets", concept with several of our clients who focus on employee health coaching, consumer self-guided wellness management and patient health management.

We believe that Pweeting is truly a breakthrough for personal health management that may contribute to the future of improved consumer health and wellness solutions. In the next few months we expect to report the success of some of our first implementations using the concept with our clients.  

My wife recently joined Lifetime Fitness, so she asked me to setup her account on myLT.com. The website provides members an online community where they can communicate with friends, join groups, use tools to track workouts, and see the schedule of upcoming classes. In many ways it reminds me of Facebook minus the games plus useful tools. Turns out the website, and several similar ones, were created by Wellness Layers, a software company run by Amir Kishon with focus on the healthcare industry...                                                              

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