Newsletter: January 2014

Premera Blue Cross Launches Serve it Up!

Nutrition-Focused Social Platform Provides Healthy Food Guidance and Cost Savings

SIU---Landing-page-3_Small2-(1)Portland, Maine/New York/Mountlake Terrace, Wash. (January 22, 2014)- In partnership with Guiding Stars and Wellness Layers, Premera Blue Cross has launched Serve it Up!™, a free, nutrition-focused social platform that helps people make healthier food choices at home and in the grocery store by “serving up” the most nutritious options first. The platform offers tools to build and share healthy shopping lists and recipes, coupons to lower food shopping costs and social engagement within the Serve it Up! community. Also available as a free mobile application, Serve it Up! is designed to help users make healthier food choices on the go. The Serve it Up! platform is available for license by other population wellness companies and is designed to complement and integrate with wellness incentive programs.

“Premera is committed to creating innovative products that support health and wellness,” said Neal Sofian, director of member engagement at Premera Blue Cross. “Serve it Up! is a testament to this commitment as the nutrition-focused, digital platform engages people in their health in ways they wouldn’t commonly expect from a health insurance company.”

Serve it Up! is equipped with a “smart” shopping list builder that educates users about what foods are healthiest according to Guiding Stars’ patented nutrition rating system. The “smart” shopping list database includes nutrition information for more than 100,000 fresh, prepared and pre-packaged food items commonly found in most grocery stores. Each food is rated against proprietary criteria based on the USDA Dietary Guidelines for Americans and other national evidence-based nutrition policies. Coupons are also displayed for foods identified as healthy choices.

“For too long, the importance of nutrition has largely been ignored in the national healthcare discussion, despite the fact that what you eat plays such a large role in your overall health,” said John Eldredge, strategy consultant for Guiding Stars. “Premera is a progressive industry leader that is moving nutrition to the forefront of the wellness discussion. Premera’s vision paired with the synergy of the Guiding Stars program and Wellness Layers’ innovative technology provides consumers with a smart, simple and convenient tool to make more nutritious food choices.”

The new platform encourages users to build profiles and connect with the Serve it Up! community. Once connected, users can find, share and rate recipes and shopping lists to make it easier to enjoy healthy foods. Users can also tailor their Serve it Up! member profiles based on dietary preferences, allowing them to receive customized recommendations, participate in community discussions, share advice and garner support based on specific dietary conditions or concerns.

“We are pleased to build systems such as Serve it Up! that focus on something as universal and imperative as good nutrition. We leveraged our years of expertise to make the experience fun and collaborative and well-suited to serve as a funnel into other wellness management and incentive programs, further promoting improved health and prevention,” remarked Amir Kishon, PhD, CEO of Wellness Layers.

Goodbye 2013, Hello 2014

by Amir Kishon, Ph.D., CEO

AmirDear Friends and Family:

As we welcome 2014, I’d like to reflect on the past year to celebrate Wellness Layers’ accomplishments and thank those who have contributed to our progress.

Throughout 2013 we continued to grow our healthcare and wellness solutions practice by focusing on development to meet the needs of providers and health plans, as well as solidifying our leadership within the wellness and diet markets by continuously upgrading our platform and fine-tuning for mobile.

We are proud to have been recognized with awards and to have added additional healthcare providers and payors to our client roster. For the second year in a row, we were awarded three eHealthcare Leadership Awards for our work with PinnacleHealth on the Social Hospital Portal. We are honored to win these national awards among good company, with organizations such as Mayo Clinic and Cleveland Clinic. Also of note, we partnered with RediClinic to develop a new condition management portal managed by a clinician console (official announcement and details will follow in our next newsletter), and launched Serve it Up!, a social nutrition platform with Premera Blue Cross (see press release above).

Within the diet market early in the year we launched NBC’s The Biggest Loser Club’s portal. This was followed by a partnership with a new strong player in the diet arena, (to be announced in the next couple of months), where we will be providing a web and mobile, social weight loss portal that supports fresh meal delivery services.

I’d like to thank our champions and every person at Wellness Layers for establishing this company as the leading provider of strategic consumer and patient web and mobile solutions for the healthcare and wellness industries. Without our incredible team’s creativity, expertise and efforts, we would not have had yet another successful year.

With the utmost excitement, I look forward to what 2014 will bring as we continue to push the envelope to refine our solutions in order to propel our clients’ offerings onward and upward. I hope the wind of ACA will blow at our backs, and I wish you all a wonderful year!

Be Well!

Amir Kishon, Ph.D., CEO

Wellness Layers Hospital Platform Wins Three More Awards

by Esther Lui, Sales & Marketing Manager

esther-photoWellness Layers and PinnacleHealth Hospital System are proud to announce that they have again been honored with three national eHealthcare Leadership Awards, presented by eHealthcare Strategic Healthcare Communications at the HCIC conference in New Orleans this past November.


Winners were selected from more than 1,100 entries across 14 award categories, and were judged by nearly 120 healthcare and digital communications experts on a proprietary multi-point standard of Internet excellence.

PinnacleHealth received 2013 Silver eHealthcare Leadership Awards for Best Interactive Site and Best Doctor Directory, as well as Honorable Mention/Distinction for Best Overall Internet Site.

This is the second year in a row that PinnacleHealth was awarded Best Doctor Directory. The application has eased searching and referrals, positively impacting PinnacleHealth’s business.

To learn more about the PinnacleHealth web and mobile site, we invite you to visit

For additional information about the Wellness Layers or to set up a demo with Wellness Layers, contact us by email or via our website.

Meet Us @ HIMSS14

We will be demoing the Weigh Forward Portal at this year’s HIMSS14!


Orlando, FL – February 23 – 27, 2014

Stop by our booth #3178

Set a meeting with us at the conference.

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