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/solutions/pharma)
securely opens online self-management and social networking for highly regulated brands
The Wellness Layers Platform Pharma Edition satisfies adverse event reporting concerns or any other regulatory and privacy issues.
This Edition has been customized for:
> Pharmaceutical companies
> Medical devices companies
The Pharma Edition is the first pharma and medical device platform that enables pharma to securely tap into the full power of health 2.0 without the existing regulatory challenges. The Edition offers personal health management apps and social engagement for patients yet fully satisfies adverse event reporting concerns or any other regulatory and privacy issues using a patent-pending architecture. The Edition features personal condition, medication and/or device management applications alongside with a private-label patient community that can be customized around the brand experience or a condition. The solution is designed to enhance patient acquisition, retention, conversion, adherence and support.
This Edition is using “structured dialogs” eliminating the ability to use free text, while, at the same time, establishing a vibrant online personal management and community. The patent pending solution is a secure way to tap into the full power of social and web 2.0 without the headaches.
The Pharma Edition is provided via web and mobile and can be complemented with any of the features from the Me-We-Info Foundational Platform with the following additional features:
"Me" Layer
> Personal patient assessment
> Device or drug specific patient personal planner
which includes:
> Personal companion to educate and support the
patient using the drug or device
> Personal condition management customized to the
product
> Day-to-day condition management, including general
wellness (e.g., nutrition, fitness, lifestyle, goals) to
further support patients
> Personal narratives and emotions
> Progress reports and charts to be shared with health
care professionals
> Sharing of personal plans with the community for
statistics and feedback
"We" Layer
> Secure condition and/or brand community based on
“structured vocabulary” which facilitates
dialogs yet ensures that patients cannot use the community
as a venue for adverse event reporting
> Personal patient pages
> Pre-defined groups and teams by condition, locations,
interests, treatment plans, etc
> Newsfeeds and status updates
> Game dynamics with badges
"Info" Layer
> Personalized distribution of brand information,
messages, and newsletters based on patient persona and
personal or social activities
> Alerts and reminders based on personal plan and to
encourage participation within the portal
Integration
> Medical and wellness device integration
> Compliant with all relevant FDA, HIPAA and other
guidelines as needed
Sample Customization
Advantages
> Secure network within your market
> Create differentiator among brand options
> Extend product offering
> Increase product sales
> Increase customer lifetime value
> Increase retention, site activity and engagement
> Increase adherence and efficacy
> Increase traffic to the site via organic referrals and outward postings in Facebook, Twitter, etc.
> Identify product champions and voice of your consumers to share high satisfaction, use, and efficacy of your
products
> Leverage site content for marketing programs, product launches, and promotions
> Gain analytics information to better sell and understand patient sentiments
> Utilize as a venue for patient recruitment
Business case and demo available on request
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